Senior CRM Data Strategy Analyst

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Job Title: Senior CRM Data Strategy

Start Date: ASAP

Location: Leeds

Duration: 3 Months

Would you like to work in a workplace that inspires amazing people to create brilliant customer experiences? Our client is a leading Betting & Gaming company; home to brilliant digital minds and innovation.

Job Description

· Utilise CRM tools available (Unica and SQL developer) to build out accurate and measurable

· data selections for both real time, batch and customer journey program communications across a range of channels.

· Review and implement commercial briefs, engaging with the stakeholders to understand how the campaigns to feed into plans and support the wider CRM areas of focus

· Work closely with Commercial and Insight teams to review CRM performance and continuously refine our activity.

· Proactively seeking out and nurturing relationships with key stakeholders to understand their objectives and how CRM can best support them to achieve their goals.

· Keeping abreast of new tech, data science models and product features and planning how they can be ingested into CRM.

· Adhere to our quality control processes to ensure accurate and efficient delivery of data

Key Skills

· Experience working within a B2C data driven marketing role.

· Strong background in SQL and Database queries

· Experience of CRM within an online or ecommerce environment.

· Experience of CRM tools (Unica/ Alterian / SAS / Acoustic etc)

· Knowledge and experience in A/B testing

· Proven track record of turning data insight into actionable recommendations

· Marketing or Math's degree.

· Analytically minded with a keen eye for detail and accuracy.

· Strong communication skills.