Marketing Associate
Recruiter
Gattaca PLC
Listed on
5th July 2019
Location
United Kingdom
Salary/Rate
£30000 - £33000
Type
Permanent
Start Date
ASAP
This job has now expired please search on the home page to find live IT Jobs.
Reporting to the EMEA Field Marketing Director, and working closely with regional sales teams to prioritize global campaigns in support of local priorities that drive the regional pipeline, you will be able to design, implement, analyze and integrate campaigns using SalesForce and Eloqua. You will need strong people skills as you support a virtual regional Sales team, working with them closely to drive revenue, aligning local requirement to global campaigns. You will need be a self-starter and creative thinker whilst still process orientated and capable of organizing and keeping your event or campaign on time. You'll be supporting both industry and horizontal solutions, which will give you access to the breadth of the Unisys portfolio. Additional responsibilities:Candidate must be able to assemble marketing information from several systems and provide insights to sales, leadership and global teams including web engagement data, intent data, marketing automation data and CRM data
Candidate should be familiar with Account Based Marketing techniques that provide personalized marketing approaches leveraging available marketing technology
Utilize database management tools to generate prospect lists, provide segmentation, and track conversions
Report on program progress, success, and metrics to allow for closed loop program management from MQL to Closed Opportunity in SFDC
Provide input and feedback to corporate on planned marketing campaigns and results.
Work closely with local sales team to communicate alliance events and enable their successful participation
Implement and localise relevant corporate marketing programmes into EMEA
Work closely with local sales team to communicate programs and enable their successful participation
Work closely with the relevant Subject Matter Expert or Alliance Partner for any campaign
Work with client and regional PR team to develop internal win stories and external case studies
Coordinate and support all regional events
Execute and manage marketing campaigns developed for offerings in EMEA Qualifications:
Experience of integrated campaign planning, demand generation, events and lead management, with an ability to provide reporting and analysis, tracking event effectiveness.
Your demonstrated expertise working with platforms such as LinkedIn Sales Navigator, Demandbase, Eloqua, SFDC and Google Analytics will see you well placed for success in this role.
The successful candidate will have strong writing skills and will possess the ability to work to deadlines and deliverables. Comfortable working in a remote but dynamic environment with constantly changing priorities.
Limited local travel expected
Experience working with alliances, or a wide portfolio advantageous.
