Campaign Manager - Customer Loyalty/Retention Project

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Campaign Manager - Customer Loyalty/Retention Project

Location: Paddington, LondonWe are actively looking to secure a Campaign Manager to join Experis.Experis Consultancy is a Global entity with a well-established team with over 1000 consultants on assignment across 20 clients globally. Our UK operation is growing and has very aggressive plans for expansion over the coming years. We form part of the Manpower group of companies that turn over $20 billion a year collectively.Key accountabilities of the role include:Develop customer centric CRM communications across multiple touchpoints. These communications should be aligned to the objectives of the Bank and Services team whilst retaining and rewarding our best customers through driving incremental behaviour.Development of email, DM and other campaigns using best practice learning's to engage and inspire our customers, drive loyalty and deliver sustainable long-term value to the businessWork with internal and 3rd party agencies to evaluate campaign activity and make recommendations to drive ongoing improvements though a test & learn frameworkWork with 3rd party data science partners to establish and build a CRM targeting segmentation to drive and measure ongoing comms activityEnsure all activity is conducted along Better, Simpler, Cheaper principles.

Develop customer centric CRM communications, aligned to the objectives of the client's Bank and Services unit. Understand business objectives for the business and translate these into personalised communicationsWork with Bank product owners, business units, .com, and Marketing to develop both a short-term and long-term test, learn, improve programme for our communications and offersWork with 3rd party data science partners and the client's Customer Insight team to generate insights which will drive personalisation of Services communications and offersGain buy in from stakeholders and work with Services to ensure CRM and Loyalty plan aligns to business objectivesDevelop clear and timely briefs to enable effective and efficient execution of the activity planDevelop and execute communications to ensure all creative is best in class, relevant and of the highest standard

Key skills:Stakeholder management & strong communication skillsExcellent understanding of data led communicationsLeading design elements of all category communications, to ensure all communications are on brand and engagingProven track record of customer centric campaign development and understanding of how to translate insight into actionExcellent organisational, planning and attention to detailInitiative, able to work independently as well as within a teamStrong ability to problem solve and recommend solutionsExperience with creative content development and briefingAbility to cope well in a busy environment and manage multiple campaigns and stakeholders at any one timeAnalytical skills and an entrepreneurial approach to spot and act on opportunities to drive increased performanceCapable of managing agenciesGood understanding of retail industry & Loyalty ProgrammesIf you have the above skills please submit your CV in the first instance