Senior Marketing Executive, Customer Marketing- Software


Premium Job From Experis IT

Recruiter

Experis IT

Listed on

21st May 2019

Location

London

Salary/Rate

£40000 - £40000

Type

Permanent

Start Date

ASAP

This job has now expired please search on the home page to find live IT Jobs.

Senior Marketing Executive- Customer Marketing- Software A Senior Marketing Executive is required to join a Global, Blue-Chip Company, based in Canary Wharf to cover maternity leave. You would be joining a new team that are responsible for the complete portfolio of the company's professional services solutions- from content through to artificial intelligence. This includes a portfolio of Tax and Accounting and Legal Solutions, serving both the professional and corporate market. The complete print catalogue is also a key component. This is a fantastic opportunity for a Senior Marketing Executive, ideally with a B2B background, to take the lead on defining an ongoing programme of customer communications. As a Senior Marketing Executive you will be responsible for:Customer communication and marketing channels that will help to drive usage, retention, up-selling and customer satisfaction measuresWorking across a range of solutions to develop a more joined-up approach across the portfolio. This is a customer-first marketing role, where you will be accountable for a marketing plan and performance metricsUtilising analytics and data to industrialise intelligence within customer marketing and set performance improvement goalsDevelopment and implementation of a structured customer communication programme, using a wide mix of media and channelsMarketing Lead on all new product launches within the software portfolio The successful Senior Marketing Executive will be highly customer focused, with good relationship management and organisational skills. You should have a retention/ customer marketing background and demonstrate the ability to create drive and implement an integrated content marketing programme across a complex business with multiple products/ segments. It would be highly desirable if you come from a B2B background and have knowledge of a marketing automation tool such as Eloqua. For more information please forward your CV now or call Carys Jones on 0161 924 3671.

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