Insight Analyst

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Job title - Insight Analyst - Digital

Line of business - Consumer

Team - Analytics

Location - BT Centre, St Pauls

Reports to (role) - Senior Insight Manager

Date reviewed - 06/04/2018

Job Role:You will take all our available customer data and, using your amazing analytical skills, come up with clear, actionable insight that drives our business goals. You'll be brilliant at talking people through what you have found, helping them understand what action to take next.You will drive forward our tools and capabilities, enabling new techniques and solving problems with our data usage, passing on your knowledge to Analysts and power users across the businessYou will encourage, train and nurture a group of optimisation specialists around the business to find their own testing opportunities, to train them to manage the build, QA and to conduct the analysis.You will also use your learnings to drive the on-site testing, targeting and personalisation strategy in order to optimise our online experiences across all online journeysInvestigate specific issues and propose solutions by analysing data from a wide range of sources including digital analytics data, voice of the customer and call centre data.Conduct deep dive analysis in all aspects of the digital journey to pull out trends, opportunities and issues to inform the optimisation of the digital channelPrepare presentations that are creative and engaging and communicate them brilliantly to stakeholders, making sure they can turn your recommendations into actionsTrain users to encourage self-service of analytics and optimisation.Manage digital optimisation streams including AB, & Multi-Variant (MVT) tests, personalisation and session replay initiatives across multiple platformsDevelop understanding of digital customer journeys and how we can use targeting and personalisation to improve satisfaction and/or conversionWork closely with UX/CX, design, content, Analytics teams, etc. to scope out tests, document requirements, create hypotheses, develop variations to test, build tests and thoroughly QA them.Drive continuous optimisation through ongoing measurement and performance reporting of the targeting, testing and personalisation programmes

What skills and experience will you need?Experience using AB Testing / MVT toolsAdobe Analytics Premium and Adobe Target experience essentialJavaScript experience desirableBackground in turning data into actionable insightProficient user of Excel and PowerPointAn understanding of how analytics can be used to improve marketing performance and user experienceExperience of session replay toolsMathematical and statistical experience or backgroundThis role will involve high level stakeholder management where you will need exceptional communication and influencing skills.Energetic team player with a positive attitudeHave a flexible approach and fast to learn new skills / work with new toolsBe well organised with a systematic approach to work and close attention to detailBe able to prioritise workloads and meet project deadlinesConfident with the ability to work autonomouslyYou will have experience of working within a digital marketing or optimisation team