SEO Specialist

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Location: York, UK

Salary: Up to £40,000 a year and excellent benefits

We have an exciting opportunity for a Technical SEO Specialist who has a proven track record managing SEO campaigns. Reporting to the Marketing Manager, the SEO Specialist will understand how to use the power of organic rankings to meet business goals by comprehending the bigger picture.

This is an in-house role with an excellent salary and benefits package in a company experiencing a lot of growth - a great opportunity for someone who knows their SEO.

SEO Specialist duties and responsibilities:

*Manage SEO position and improve SEO status for company websites.

*Create advanced SEO strategies: evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

*To carry out SEO audits for the company's websites on a regular scheduled basis to ensure that every page of each company's website has a defined purpose.

*Reporting - Campaign wrap-ups about traffic, link, ranking and revenue analysis/ Calculation of ROI.

*Implementation, monitoring and reports of Google Analytics performance.

*Optimising existing PPC campaigns (Google, Bing, Yahoo) and subsequent monitoring and analysis of each of these campaigns.

*Sitemaps building and effective use of Meta information and mark ups.

*Production of high quality backlinks due to the creation of genuine and engaging content generated from in-house or from external locations.

*Assisting with campaigns by means of geographical targeting search.

*Building systems and protocols internally that ensure all content is optimised across all platforms and user experiences (websites, mobile, social, video, blogs, etc).

*Staying abreast of white hat and black hat tactics so as not to violate search engine guidelines.

*Keeping track of any SEO developments, industry changes and tools to bring the most up-to-date SEO service to the company.

SEO Specialist experience required:

*Relevant experience in the digital/Internet marketplace.

*Proven track record of continually improving the SEO strategy and delivering results for high volume business sites and viable product/service lines.

*In-depth technical knowledge of SEO techniques and Google AdWords management.

*Experience of working within a team developing and redesigning websites.

*Experience of risk managing an existing SEO position and understanding of complex SEO solutions.

*Experience of monitoring and analysing various PPC campaigns.

SEO Specialist skills required:

*Ability to clearly communicate and express ideas and proposals.

*Knowledge of the relationships and differences between the various search engines.

*Strong organisational and analytical skills.

*Strong self-motivation and initiative.

*Excellent understanding of PPC advertising.

*Knowledge of other key SEO platforms such as Hotjar and Screaming Frog.

*Commercially creative & innovative.

Spring acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Spring Group UK is an Equal Opportunities Employer.

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