Digital Marketing Specialist (Paid Digital Advertising)

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Digital Marketing Specialist (Paid Digital Advertising) - Coventry - Initial 3-month contract

Our client in the utilities industry requires a Digital Marketing Specialist with strong technical understanding of online CMS platforms, to join their team in Coventry on an initial 3 -month contract with the view to extend.

The Role

The Digital Marketing Specialist will lead on the strategic, technical and tactical execution of all customer facing communication activities on all relevant digital channels.

The ideal candidate will have experience of:

* High level of SEO experience at a technical and content level

* The ability to develop SEO strategies and deliver channel shift from traditional contact points to digital contact points.

* Benchmarking site performance

* Developing strategies and communication plans across established and merging channels and Social Media.

* Developing the brand on channels and delivering relevant content at the right time.

* Paid Digital Advertising and experience of managing third party agencies

Key Accountabilities

* Ownership of the overarching digital strategy in relation to outbound brand engagement across web, social, email and emerging channels

* Responsible for defining a unified customer experience in terms of content and tone across all digital channels

* Engagement with and relationship management of internal stakeholders at all levels (customer facing to Executive Committee); ensuring that the digital strategy has full buy in and visibility across the business

* Development and implementation of a digital strategy that directly underpins wider business operational challenges, as well as our delivery partners

* Direct line management responsibility for one, dotted line responsibility to 3 (in relation to digital activities)

* A strong technical understanding of online CMS platforms and ability to work in code to deliver best in class digital experiences, supported by third party agencies where relevant

* Monitoring and reporting on success through use of industry standard analytics packages

* Development and delivery of social media engagement strategy

* Ownership of social media engagement tools, working with internal IS resource to drive the roadmap for this space

* Monitor and anticipate changes in the digital landscape and ensure the overarching strategy is fit for purpose against both those changes and the evolving business needs

* Support the Marketing Manager and other departments during the procurement process for and commercial management of all digital production partners and agencies, ensuring relevant requirements are identified and ongoing contract management is completed in line with business process.

* Lead the development of digital content production and delivery capabilities through a programme of training and best practice sharing.

* Establish and maintain a production and publication schedule to manage content workflow and ensure that channels are supported with content aligned to business and stakeholder needs

* Direct ownership and management of various third party tools and channel, and identification of new tools to be used in line with internal IS policies. Includes, but not limited to:

* Google Webmaster Tools

* SEO Moz/Rush

* Google Analytics

* Google Tag Manager

* Google Optimise

* Kentico

* Twitter/Facebook/LinkedIn

* Vimeo

* Adobe Creative Cloud (image, video editing)

* Canva

* Kentico

* Development and delivery of an SEO strategy, ensuring that those who have an identifiable need are able to find relevant content on the website