Ecommerce CRO Executive

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The British Airways brand is recognised across the globe. From the C-Suite to the high street and beyond. We are a global "Superbrand" serving 12 million customers a month with a proud history of innovation and change, but we are looking to reach new frontiers, and we know it's our brilliant people, "the heartbeat of the airline" that will lead the charge.

We are looking for innovators that think beyond the cutting edge, who have the courage and imagination to disrupt and change the future of airline travel. Experts who intuitively understand what the customer wants and needs at each touchpoint of their digital journey.

We are excited by the future and its seemingly limitless opportunities, and we feel as a team we have our own story to tell. We are empowered to do great things; we are purposeful, curious, action orientated and resilient. 

Think startup, but think big, really BIG startup!

We have a really cool space in Central London for you to work that will help promote creativity and innovation. And we are without a doubt the coolest tech team in Heathrow.

We are digitally agile and know it starts and ends with our ability to identify, react, debate and action at pace.

We are social beings, with a shared vision to immeasurably change the way we do business.  But remember we are 100 years old. We need visionary pioneers that can spearhead a digital transformation who have the gravitas, influence and enthusiasm to help foster and harness a digital mindset across the business.

We want innovators, game changers, customer-centric and performance driven experts. Designers and digital strategists with brilliantly creative minds. We want analysts with an unwavering thirst for data. Exceptional PM's and PDM's and people who thrive on working in a transformational environment

We want challengers, grafters and collaborators. 

Ecommerce CRO Executive

The Digital Optimisation Executive supports Digital Product teams in the testing and deployment of improvements to the customer experience. They maximise revenue contribution from digital channels (principally ba.com and app) by optimising the customer experience to drive performance across agreed channels

You'll do

Organise and analyse quantitative and qualitative data for multiple Digital initiatives, including analysis of web data, heat maps, session recordings and user research - across both web and app.

You'll work with Digital Product teams to test new experiences & features that are aligned to strategic goals for Digital.

You'll Coordinate and manage test builds, from agreeing requirements, scope and plan to quality assurance, analysis and delivery.

You'll have

Experience of delivering optimisation activity using one or more industry recognised tools (e.g. Oracle Maxymiser, Adobe Target, Optimizely, Qubit, Monetate).

Experience of working within product/project teams, directly contributing to agreed deliveries.

Numerate with a high standard of accuracy with data, and strong interpersonal/influencing skills.

Strong technical skills - including use of data to drive hypothesis creation and spot trends.

Intermediate understanding of traditional web technologies (HTML, CSS, JavaScript) and modern single page app frameworks (e.g. Backbone, AngularJS, React).

You'll be passionate about behavioural targeting, personalisation and recommendations that exceed the expectations of our customers