ATL Marketing Manager - Central London - £55-£85k DOE
Recruiter
Evolution Recruitment Solutions Ltd
Listed on
5th January 2019
Location
Paddington
Type
Permanent
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ATL Marketing Manager - Central London - £55-£85k DOEAbout the role
After a period of huge digital expansion, we now have an increasing requirement to use ATL to drive further acquisition and build our brand.
As part of a defined Acquisition, Conversion and Analytical team we are looking for a Marketing Manager to manage all our ATL activity across radio, print and TV.
This will include both devising strategy and delivering it with ongoing optimisation and improvement. You'll be heavily involved with media buying, developing guidelines, consistency, message hierarchy, creative briefs and production and agency relationships.
Working as part of a busy marketing team, you will be the lynchpin that brings a central creative and brand strategy to the company so that our CRM communications are aligned with all of our creative. You'll manage significant budgets, processes and SLAs.
You'll need to be tenacious, warm and charismatic, always operating positively and looking for new opportunities.
ResponsibilitiesDevise and continuously test and improve our strategy for ATL marketingNegotiate great deals on media buying, working directly with agencies and media where appropriate to ensure great ROIPolice usage of our brands and look and feel of activityManage brilliant basics; colours, fonts, tone of voice by keeping all brand guidelines updatedWork with analysts to continuously measure ROI and devise innovative ways of doing soWork with our research and category management teams to continuously gain knowledge and insight into Bark's key marketsManagement of creative and production output, briefing agencies and in-house teams
Required skills Background in marketing (Client or Agency) in a fast moving, stakeholder driven environment is essentialNegotiating excellent deals that have provided strong ROI with media and media agenciesRadio and TV and up to date knowledge of the industryBoth consumer and business marketsBackground in producing creative across all formats, particularly offlineExcellent time and project management skills and the ability to manage a busy workload in a fast paced environment
