Group Digital Marketing Manager


Premium Job From Interaction Recruitment

Recruiter

Interaction Recruitment

Listed on

24th December 2018

Location

Peterborough

Salary/Rate

£36000 - £44000

Type

Permanent

This job has now expired please search on the home page to find live IT Jobs.

I'm currently working with a fantastic client who is looking for a Group Digital Marketing Manager to join their team. This is a great opportunity for a seasoned digital marketing professional who has at least three years experience to take the next step in their career! You will be responsible for creating, implementing and managing the marketing strategy for the ePublishing sector of the business.You will be responsible for the following key areas:

'€¢Delivering reach and discoverabilty of the apps and increase the number of installs'€¢Conversion of installed users to subscription users'€¢Reporting performance to the business and compare against agreed KPIs

You will deliver the increased installs by:

'€¢Creative and unique marketing campaigns, within budget and time frame parameters'€¢Implement effective social media and email strategies'€¢Effective management of App Store Optimisation resources'€¢Utilise data that has been analysed to monitor effectiveness of campaigns

You will deliver conversion to paid subscriptions by:

'€¢Manage in-app on-boarding, CRM, CRO strategy'€¢Effective UI/UX testing to identify popular layouts/user journeys and how they affect conversions'€¢In-App promotions, offers/banners/campaigns'€¢Compare KPIs and campaign performance  to identify effectiveness and implement improvements for future campaigns

You will report performance by:

'€¢Reporting to Head of ePublishing on KPIs and the data collected from the campaigns'€¢Verbally report weekly'€¢Give presentations/strategy reviews on a monthly basis

Other Responsibilities will include but are not limited to:

'€¢Managing the ePublishing marketing budget'€¢Closely work with departments at other sites and suggest app improvements and strategic reconsiderations'€¢Manage bespoke platforms for marketing and reporting processes'€¢Manage direct reports, including regular 121s and annual performance reviews'€¢Strive for growth by creating and progressing your own strategies

The qualifications and skills you will need:

'€¢At least three years in digital marketing, ideally app marketing'€¢A degree or equivalent in marketing'€¢Excellent knowledge or analytical tools such as Google analytics, Braze and Adjust'€¢Experience in running social media campaigns'€¢Knowledge of Google PPC and UAC'€¢Strong communicator both verbally and written, and able to present strategy papers to senior management

If you think you're right for the job or know someone who is ready for their next challenge; then this is a great opportunity and should get in touch! Please call Ashley Williams on 01733 666515; alternatively email [email protected] for a confidential conversation.

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