Data Management Platform - Brand Guidance - Marketing

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Data Management Platform Specialist - Brand Guidance - Marketing Activities - Omni-Channel - Adobe - Use Case - Brand Requests - Digital Analytical Tools

My client, a Global FMCG company are seeking a Data Management Platform Specialist to play a leading role in the digital transformation by providing advice to brands on their data driven marketing activities and input on their data strategy.

The successful candidate will

* Proactively partner with (cross) category & brand teams on the practicalities and potential of the use of consumer data to drive personalised marketing

* Lead the realisation of new omni-channel use cases

* Manage the local execution of a Data Management Platform (DMP), Adobe Campaign and the Customer Profile Store (CPS)

Core Duties:

* Work with related parts of the Cloud tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution

* Create new use case mechanisms and consumer journeys and support implementation of tag management across all digital assets

* Collate and prioritise all brand requests for use of owned audiences in orchestration of Media and direct to consumer communications.

* Work with brand teams to create data driven briefs, defining requirements for data analysis, insight and contact strategy recommendations to support marketing goals

* Set the requirements of support teams who work on analytics, dashboards and help unlock new data sources /API's

* Partner to develop & agree roadmaps across brand and media teams to increase use and acquisition of consumer data, as well as targeting capability

* Support the PDC function in generating audience and consumer journey insights to share with the Brands

Key Skills

* Ambassador of data driven marketing

* Experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics), tag management systems (e.g. Adobe Tag Manager) and Data Management Platforms

* Experience or understanding of data driven paid media e.g. programmatic

* Experience managing relationships within a large, multinational, matrix organization

Highly Desirable Skills

* Experienced project planner, particularly in terms of project planning, forecasting demand and managing human resource accordingly

* Experience coordinating the introduction of a new internal capability at a major organisation