PPC Manager - London
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Position: PPC Manager
Location: London
Salary: £28000 - £37000 per annum
Job type: Permanent
Our PPC Managers are responsible for creating, developing and implementing successful paid advertising strategies, to produce results driven campaigns for a portfolio of clients.
Key responsibilities:
o Working with the team to understand where client KPIs convert to Paid Search objectives.
o Setting up and running PPC campaigns on a variety of search engines and platforms, including, but not limited to Google, Display, Bing, Facebook, Twitter and YouTube.
o Independently managing and leading high value client campaigns whilst demonstrating proactive account management to drive client satisfaction.
o Reporting on paid advertising activity for clients and proactively working towards achieving client goals and targets within PPC campaigns.
o Managing budgets in line with strategy and ensure that monthly spend is on target.
o Continuously increasing knowledge of all digital channels, particularly PPC, in order to integrate innovations and developments into client campaigns to ensure they are future proof.
o Sharing knowledge with internal teams in a collaborative and lively environment.
o Identifying new business and upsell opportunities and working with the PPC Strategy Lead on proposals for clients.
o Working collaboratively with the Client Services Team and helping
communicate PPC concepts and recommendations to clients.
Key requirements:
o At least 2 years experience leading and developing PPC campaigns, preferably in an agency environment.
o An understanding of automated bidding solutions and custom AdWords scripts.
o Experience managing PPC campaigns, across a variety of search engines.
o Substantial experience in the use of paid search management and tracking tools.
o Experience in independently managing client campaigns and relationships.
o Solid understanding of paid search best practice and working knowledge and/or strong interest in other media channels especially SEO and Social Media.
o Ability to work flexibly, on own initiative and as part of the team.
o Strong analytical skills and the ability to process and interpret large amounts of complex data.
o Ability to prioritise and manage own workload.
KEY SKILLS:
Working with KPIs on paid search objectives,
