Education Marketing Exec


Premium Job From Experis IT

Recruiter

Experis IT

Listed on

10th October 2018

Location

Leatherhead

Salary/Rate

£180 - £200

Type

Contract

Start Date

ASAP

This job has now expired please search on the home page to find live IT Jobs.

Person specification

Key Technical Skills / competencies:

Experience of managing marketing projects, campaigns, market research and resources to meet business deadlines. An understanding of online marketing

Good understanding of MS Office, database management, email marketing software [Some understanding of design software packages, eg, In Design, desirable]

Excellent copywriting skills with experience writing content for leaflets, brochures, email marketing, sales letters and web copy.

Key Behavioural competencies:

* Excellent written and verbal communication skills

* 'Can do' attitude

* Team player. Build relationships with colleagues and external partners to achieve objectives

* Self-motivated with the ability to use initiative

* Able to work to deadlines, juggle multiple projects, conflicting priorities and deliver under pressure

* Confident manner when dealing with senior management and internal and external contacts

* Planning and organisational skills

* Flexibility - able to respond quickly and accurately to changing situations

* Demonstrate good judgement and commercial awareness

Key Analytical Skills and Challenges / competencies:

* Developing marketing campaigns to support key account strategy and business development areas

* Ability to analyse data effectively and turn to insight to generate effective marketing activity

* Outstanding project & time management skills

* Excellent problem solving skills

* Keen eye for detail

* Creative skills and flair for design

Company/Industry Knowledge:

* Preferably with some knowledge of the education sector

Qualifications & Experience:

* Degree-level qualification or equivalent experience

* Formal marketing qualification (CIM or similar) desirable but not essential

* 1-2 years' experience in a marketing/project management environment

Top Major Tasks and Activities:

* Working closely with Traded Services Manager and Team Leads, to implement marketing strategy and provide support where required

* Contribute to strategic planning of the annual marketing plan and co-ordinate education marketing activity

* Develop, execute and evaluate creative marketing campaigns that are driven by KPI's and data-led

* Manage the production and distribution of marketing collateral including leaflets and brochures, for use in in campaigns including email marketing and exhibitions

* Creation and marketing of maintained and academy directories

Additional Key Accountabilities:

* Ensure marketing requests are prioritised and serviced to meet deadlines in an efficient way

* Liaison with internal and external stakeholders to understand and fulfil marketing requirements

* Updating the customer marketing database, monitoring competitor activity, keeping abreast of education policy updates and relevant business-critical reports

* Organise events and exhibitions that maximise brand presence and achieve KPI's

* Copywriting and proof reading.

* GDPR marketing compliance, in an advisory capacity

* Manage CMS for B4S and Babcock Education sites; news items, campaign landing pages, SEO

* Social Media marketing

* Create half termly eNewsletter

* Ad hoc business support as and when required.

Budget / Cash Management Responsibility:

* Managing the campaign budget on a day to day basis

You are currently using an outdated browser.

Please consider using a modern browser such as one listed below: