Education Marketing Exec
Recruiter
Listed on
Location
Salary/Rate
Type
Start Date
This job has now expired please search on the home page to find live IT Jobs.
Person specification
Key Technical Skills / competencies:
Experience of managing marketing projects, campaigns, market research and resources to meet business deadlines. An understanding of online marketing
Good understanding of MS Office, database management, email marketing software [Some understanding of design software packages, eg, In Design, desirable]
Excellent copywriting skills with experience writing content for leaflets, brochures, email marketing, sales letters and web copy.
Key Behavioural competencies:
* Excellent written and verbal communication skills
* 'Can do' attitude
* Team player. Build relationships with colleagues and external partners to achieve objectives
* Self-motivated with the ability to use initiative
* Able to work to deadlines, juggle multiple projects, conflicting priorities and deliver under pressure
* Confident manner when dealing with senior management and internal and external contacts
* Planning and organisational skills
* Flexibility - able to respond quickly and accurately to changing situations
* Demonstrate good judgement and commercial awareness
Key Analytical Skills and Challenges / competencies:
* Developing marketing campaigns to support key account strategy and business development areas
* Ability to analyse data effectively and turn to insight to generate effective marketing activity
* Outstanding project & time management skills
* Excellent problem solving skills
* Keen eye for detail
* Creative skills and flair for design
Company/Industry Knowledge:
* Preferably with some knowledge of the education sector
Qualifications & Experience:
* Degree-level qualification or equivalent experience
* Formal marketing qualification (CIM or similar) desirable but not essential
* 1-2 years' experience in a marketing/project management environment
Top Major Tasks and Activities:
* Working closely with Traded Services Manager and Team Leads, to implement marketing strategy and provide support where required
* Contribute to strategic planning of the annual marketing plan and co-ordinate education marketing activity
* Develop, execute and evaluate creative marketing campaigns that are driven by KPI's and data-led
* Manage the production and distribution of marketing collateral including leaflets and brochures, for use in in campaigns including email marketing and exhibitions
* Creation and marketing of maintained and academy directories
Additional Key Accountabilities:
* Ensure marketing requests are prioritised and serviced to meet deadlines in an efficient way
* Liaison with internal and external stakeholders to understand and fulfil marketing requirements
* Updating the customer marketing database, monitoring competitor activity, keeping abreast of education policy updates and relevant business-critical reports
* Organise events and exhibitions that maximise brand presence and achieve KPI's
* Copywriting and proof reading.
* GDPR marketing compliance, in an advisory capacity
* Manage CMS for B4S and Babcock Education sites; news items, campaign landing pages, SEO
* Social Media marketing
* Create half termly eNewsletter
* Ad hoc business support as and when required.
Budget / Cash Management Responsibility:
* Managing the campaign budget on a day to day basis