eCommerce Trading Manager
LandsEnd Europe Limited
26th September 2018
LandsEnd Europe Limited
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Do you have 6+ years of relevant experience in eCommerce with 3 years people management experience?
We have an opportunity for a Digital Visual Merchandiser to join our team based in Oakham, Rutland. You will join us on a full time, permanent basis and you will receive a highly competitive salary.
Lands’ End is a global multi-channel retailer designing and selling American classically styled clothes. We are also a company with a great story to tell. Since 1963, we’ve earned a reputation for quality clothing, being a great place to work and providing the best customer service in the industry. In fact, we believe in our product and our people so much that everything we sell comes with an unconditional guarantee.
About the Digital Visual Merchandiser role
Working within the Digital Platform and Customer Experience management team, you’ll be leading how to execute the digital trading of our website and digital devices to optimise our online sales through, driving and executing the strategy to ensure our customers can find a product relevant to their requirements.
You should be an expert in knowing how digital visual merchandising can impact customer behaviour, understanding what factors will drive interaction, conversion and sell-through. You’ll be expected to employ strategies and techniques that build out an evergreen content strategy across our key pages and strike a balance with commercial success and brand positioning.
Responsibilities of our Digital Visual Merchandiser:
-Work closely with the product merchandisers to understand their key trends, best sellers and campaign plans;
-Quickly reacting to trade performance and competitor activity even weather
-Constantly monitoring and keeping a close eye over the digital platforms to ensure it is optimised and address issues immediately.
-Develop the digital visual merchandising strategy and through adapting output to meet the needs of the European local consumer across our key markets of UK, Germany (DACH markets) and France
-Establish site playbooks for common merchandise processes, ensuring we can adapt to seasonal differences and different promotions and build out an optimisation flow for these tasks
-Understand and report on product range optimisation based on consumer insights and demand, establish site merchandising & buyer process for improving conversion
-Drive sell-thru through ongoing improvements to the onsite configurable toolset, with a focus on onsite search, sorting rules, product placement, evergreen content, page content, third party vendors and site configuration
-Work with analytics to ensure framework to support merchandising decisions and ongoing improvements can be tracked and validated on an ongoing basis
-Input into customer insight to drive template/functional changes that are needed to support and drive our site merchandise experience
-Work closely with marketing, merchandising, analytics, customer experience and SEO/SEM team to ensure wider cross-channel campaigns are translating into tangible, logical site experiences
-Manage monthly digital visual merchandising calendar creation based on merchandising priorities and ensure there are ongoing executive summaries giving visibility on merchandising plans and business KPIs.
Our Digital Visual Merchandiser will have the following skills & experience:
-Minimum 6+ years of relevant experience in eCommerce.
-Minimum 3 years people management experience
-Knowledge of Demandware platform
-Strong IT and numerical skills - On-line platform knowledge
-Data driven mindset. If you do not have a passion for data, this role is not for you
-Competence in web analytics
-Broad and deep digital merchandising trading expertise
-AB/MVT testing experience
-Excellent English verbal and written communication skills, with the ability to communicate effectively across organisation functions
-Excellent stakeholder management
-Ability to negotiate and influence others
-Proven leadership and managerial skills
-Master’s / Graduate qualification would be an advantage
What can we offer you?
-Competitive salary + benefits
-Annual Bonus (dependent upon company performance)
-25 days holiday + 8 Public holidays
-50% staff discount on catalogue/website products
-PMI or Cash based Health Insurance Plan
-Free access to a local gym and pool (just 5 minutes up the road from Lands’ End)
-Plus other enticing offers
Our goal is to evolve the customer experience so that when a customer leaves our ecommerce site, we not only meet their expectations, but we are exceeding them - this role is key for delivering on this goal.
Don’t miss out on this fantastic opportunity! Click ‘apply’ now to become our Digital Visual Merchandiser.
No agencies please - we know you’ll be interested but please do not contact us. If we need help we will contact our preferred suppliers. Only direct candidates will be considered.
You must be eligible to work in the UK.