Senior Marketing Data Analyst

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Working within the Customer Data team, you will lead the Campaign Extraction Team to provide robust insights, analysis and data extracts to support and improve the performance of

sales and marketing activities.

They will work closely with key marketing stakeholders to identify insight from data to shape decision making and drive through recommendations to action.

This role will be instrumental in ensuring that the business leverages the full potential of the Adobe Campaign Management Tool to deliver timely, relevant and personalised campaigns and

analysis. This means expert knowledge of the CMT platform is essential.

To lead the development of the new marketing campaign management platform to

enable relevant, personalised and timely communications to optimise marketing

performance.

o Work with marketing stakeholders to improve marketing ROI though the delivery of

comprehensive post campaign analysis to provide improvement to future campaigns

o To develop and deliver the MI and reporting that the marketing team need to

understand the performance of marketing campaigns

o Manage the development of the Marketing Data Analysts. Running training sessions in

CMT and engaging in regular team 121 to provide feedback on performance.

o Work with relevant stakeholders (internal and external) to ensure data is up to date,

accurate and compliant with all data protection requirements.

o Understand business challenges & opportunities and identify where customer data

could help support business decisions

o Provide data extracts to support Sales & Marketing campaign activities

o Develop and produce insight and analysis to improve the performance of marketing

activities