Marketing Campaign Manager - Develop, Deliver Marketing Plans

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Marketing Campaign Manager - Develop and Deliver Marketing Campaigns - Customer Centric - Stakeholder Management - B2B Channels - Effectiveness Measurements - Marketing Plans

My client is a leading provider of ICT products, services and solutions to UK schools and colleges and they are seeking a Marketing Campaign Manager to develop and deliver marketing campaigns.

As the successful candidate your core objective will be to support the Proposition Marketing Managers to successfully develop and deliver joined-up campaigns that package and present their portfolio of software and services in a highly compelling and customer-centric manner, whilst ensuring an excellent ROI to the business.

Working alongside product managers, in-house creative team, off-shore delivery team and agencies, you will be tasked with:

* Effectively planning, delivering and reviewing marketing campaigns in support of the business objectives and marketing plan.

* Producing effectively targeted customer centric campaigns rooted in a clear definition of target audiences, a deep understanding of customer needs and behaviours, and use of appropriate channels and propositions.

* Capturing, articulating and meeting agreed requirements and success criteria for each marketing campaign, working with key stakeholders responsible for interpreting and implementing the marketing plans to agreed budget, timescales and quality standards.

* Liaising with key stakeholders including Sales teams and Product Managers to ensure alignment on objectives, and that they are contributing effectively and in a timely way to the development of key collateral.

* Working effectively with internal and external Marketing resource including Design team and Marketing Services support team to ensure plans are developed and activated effectively and on time

Core Skills

* Marketing campaign planning & delivery expertise

* Effective utilisation of key B2B channels (content marketing, email marketing, PPC, event marketing)

* Ability to establish key metrics and reviewing data to monitor effectiveness of marketing activity

* Stakeholder Management

* Communication & Influencing skills

* Planning and Organisation including project planning techniques