Marketing Manager

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(Marketing,Campaign Management,Digital,B2B,Eloqua,Sales force,Content Management,Marketing Manager) My client is seeking a Marketing Manager, ideally with experience of Eloqua/ Salesforce (not essential) You will lead a team that specialises in leading marketing campaigns and report on the performance of these.

Key Responsibilities / Accountability's:

* Lead a team responsible for measuring and analysing performance on a variety of multi-channel full funnel campaigns running across the year

* Develop custom marketing dashboards to communicate results effectively across the marketing team, and business. You'll partner with other internal teams to introduce best practice and consistent reporting, and with external agencies to include data from their reports in your dashboards

* Look out for trends in the performance data to provide actionable insights

* Present reports to the Campaign Strategy and Campaign Management teams on campaign effectiveness, including performance of content and assets. You'll work closely with those teams to help shape future campaigns based on your findings and insight.

* Work with the Marketing Department's Performance, Planning and Insights Manager to create high-level reports and maintain regular measurement of the ROI of campaigns

* Track MGLs / MQLs from campaigns through pipeline to conversion and work with Sales Operations to come up with new ways of optimising conversion metrics, using the full capability of Salesforce and Eloqua

* You'll need to work with Sales teams to promote use of tools, such as Eloqua Profiler, which will enhance the demand generation efforts

* Analyse the effect of different online and offline channels to develop and implement innovative strategies for improvement and growth

* Strong organisational and project management skills to ensure that deadlines and core deliverables are met.

STRATEGIC THINKING, LEADERSHIP AND DEVELOPMENT

* As the leader of this team you'll drive a curious mindset in the team, constantly seeking to learn, optimise and make improvements to reporting and analysis

* You'll actively champion change based on performance and encourage agility in the delivery of campaigns at all times

* Help drive an innovative mind-set within the wider marketing team, pushing for a strong 'test and learn' ethos to ensure that our marketing is continually evolving and improving

* Always look for potential to implement innovative new methodologies and improve analytical procedures

This organisation is an equal opportunity employer and value diversity at our company. The client does not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

For further information and consideration for this fantastic opportunity, please contact Luke Passmore at Experis on 0117 9309703