Senior Campaign Architect (Adobe Campaign- Adobe Marketing Cloud)

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Senior Campaign Architect (Adobe Campaign- Adobe Marketing Cloud)

London

£80,000 - £120,000

Required Technical Skill Set:

- Understand related legacy systems and how solution would integrate to support the information architecture and business process scoped to achieve the desired business outcomes.

- Provide recommendations to developers on best practices and ensures development approach oversight. Be well versed in project management methodologies and a deep understanding of software implementation and onboarding.

- Act as a practitioner with deep experience with email marketing best practices: design, coding and rendering, with a focus on translating business requirements into solution design and execution.

- Have strong communication skills with the ability to lead discussions and interact with clients with in-depth. Provide guidance for customer coaching and training focused on enabling end users of the product.

- Have the ability to transform business requirements into technical specifications. Design/architect custom campaign data model based on requirements. Provide in-depth knowledge of solution integration between Campaign-AEM, Campaign-Analytics, Campaign-Target.

- Be able to identify approach and key deliverables across performance marketing & analysis offering to meet marketing and business challenges. Be capable of designing solution on injecting customer profile data (flat files) from 3rd party system into Adobe Campaign data model.

- Act as a problem solver to performance marketing challenges across channels. Ability to design advanced automated campaigns for channels inclusive of email, text messaging leveraging data insight captured via AMC integrations. Understand all the modules offered with in Adobe Campaign including offer and catalog management.

- Be able to provide recommendations on performance consideration for running large, bulk campaigns. Be familiar with the other marketing automation platform with experience migrating to Adobe Campaign suite.

As a Campaign Architect you will be expected to work with internal stakeholders to understand business objectives, define data strategy needs, develop project scope for performance marketing and analytics programs, and determine measurement strategies and reporting/communication protocols.

You will develop and implement standard digital analytics tools, including Adobe Analytics and Campaign.

Desired Experience Range:

Overall experience of 9 to 12 years with at least 6 years of Campaign Management system experience working with other Adobe Experience Platform Adobe Target, Adobe Analytics, Audience Manager etc.

Desired Competencies (Technical/Behavioral Competency)

Must-Have:

- At least 3 years experience with Architect Adobe Campaign v6

- At least 2 years experience SQL (Oracle / SQL Server / PostgreSQL)

- At least 2 years experience Programming experience (Javascript / Java / VB / C# / PHP)

- At least 3 years experience working in Project Management

Good-to-Have:

- Good to have exposure on Adobe Campaign Standard

- Good to have exposure on Adobe Campaign V 7

- Good to have exposure on other campaign platform UNICA, Aprimo Marketing Studio, ELOQUA etc

- Quick learner, able to work independently with limited supervision

- Self-motivated and dependable

- Third party application integration

- Experience with multiple delivery platforms such as mobile versus desktop.

- As needed, assist System Specialist in deploying (installing) software solution at client site

- Experience in front end technologies, HTML5, JS, Jquery and framework technologies (e.g. Spring / Hibernate/.LESS)

Qualifications:

Must Have:

Bachelors in Computer Science/IT, BE Computers/IT; Adobe Campaign Certification

Desired Qualifications:

Masters in Computer Science/ IT, ME Computers/ IT. Certification from reputed agency in must have technologies.

Responsibility of / Expectations from the Role:

- Setting up Adobe Campaign Framework

- Provide optimized solution on complex functionality and third party application

- Coordinate with Customer, other teams, third party api provider for integration with back end code

- Interact with team to resolve any technical difficulty

- Implement new extension on Web application server

- Implement Web services architecture if required