Metrics Analyst

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Purpose of Position

To track and measure all activity relating to our client’s digital advertising. You will ensure all media is correctly tagged, checked and generating response. You will work closely with the media and metrics team to optimise campaign performance and reveal ROI. This role would suit a graduate looking for their first or second role in digital marketing metrics.

Duties & Responsibilities:

Using administrator interfaces with relevant ad serving providers such as sizmek and DoubleClick to setup campaigns and traffic out our tracked advertising.

Liaising with ad serving providers such as Sizmek and DoubleClick to troubleshoot any issues or incorporate new elements into the tracking code.

Ensuring the highest level of quality control, confirming that all details are correct before submission to media and QA checking when adverts go live.

Dealing with media to implement tracking code generated from ad serving providers, which in some cases will require advising how to implement this for media that has never done so before.

Constant monitoring of live ad serving reports and live inventory to ensure that all ads are running according to schedule and escalation with media/ad serving providers to rectify any issues that may be identified.

General Admin tasks and data input.

Collection and consolidation of data from ad server reports, web analytics and application tracking systems for inclusion in reports (using Microsoft Excel, Word and PowerPoint).

Compilation of standard reports using the statistics and other data generated by our tools, and customised reports for clients on a monthly and quarterly basis which will inform creative and strategic recommendations to clients. To present findings to internal and external clients.

Manage multiple priorities in an ever changing environment and meet deadlines.

Skills & Requirements:

Essential:

Degree Qualified or equivalent experience.

Excellent attention to detail. Excellent Microsoft Office skills (Advanced Excel essential).

A self-starter and fast learner with the ability to work well independently as well as part of a team.

A commitment to quality assurance and reduction of errors.

Excellent mathematical skills.

Presentation and interpersonal communication skills.

Desirable:

Experience with Google Analytics and Tag Management tools (doubleclick/DCM) would be an advantage.

Understanding of the media landscape and media inventory