Marketing Performance Manager (Finance)

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Marketing Performance Manager (Finance)

We are actively looking to secure a Marketing Performance Manager to join Experis as one of our expert consultants, delivering services to our clients.

Experis Consultancy is a Global entity with a well-established team with over 1000 consultants on assignment across 20 clients globally. Our UK operation is growing and has very aggressive plans for expansion over the coming years. We form part of the Manpower group of companies that turn over $20 billion a year collectively.

Experis UK have partnerships with major clients across the UK spanning multiple industries; our approach is a very personal one, with both our clients and our own employees. We are passionate about training, technology and career development.

Job Purpose

Drive continuous improvement in the effectiveness and efficiency of all UK marketing and communication activity by establishing financial and analytical evaluation framework and leading improvement agenda.

Key Responsibilities

* Drive continuous improvement of marketing effectiveness and efficiency by establishing and leading improvement agenda for overall Marketing & Communications function

* Establish best-practice marketing effectiveness analytical framework to give clear, accurate and timely understanding of marketing performance by campaign and channel

* Support in establishing best-practice financial oversight and governance of marketing budget, establishing clear link between budgets and outcomes

* Support MTP and budgeting, identifying opportunities to drive growth or realise efficiencies

* Support in putting in place optimum marketing and media plans to deliver marketing objectives and MTP

* Recommend changes to activity (stop / start / do differently) to better optimise marketing activity plans and budget allocations

* Challenge inefficient and ineffective activity and recommend alternatives

Essential Skills

* Extensive experience with marketing performance measurement and optimisation ideally across full spectrum of marketing channels

* Strong stakeholder influencing skills, with proven ability to change behaviour absent direct reporting lines while maintaining good relationships

* Clear and effective written and verbal communicator, able to simplify complex findings into clear recommendations

* Financially literate and commercially-minded, with experience driving financial improvements

* Numerate and analytically literate, able to understand, validate and challenge marketing effectiveness methodologies

* Strategic thinker, with proven ability to deconstruct and answer complex questions

* Experience in consumer-facing or B2B company

Desirable Skills

* Experience in consumer AND B2B industries

* Experience in energy or utility sector

Interested candidates should submit their CVs in the first instance. For more information, please contact Gemma Grayson via