Broadcast Media & Digital Apprentice

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Broadcast Media & Digital Apprentice

Location: 42-46 St Johns Square, London, EC1M 4EA

Salary: £12,500

About IPG Mediabrands:

Initiative is a strategically led media agency offering clients unique and responsive media advice that is relevant to their business. We are owned by Interpublic Group (IPG) and sit within the media management group Mediabrands.

Initiative is a global business with 90 offices, in 85 markets with over 2800 media specialists at our disposal. However, within the UK market we have a unique position: the scale and strength of a global network alongside the bravery and hunger of a challenger agency, making us faster and more adaptable than our competitors.

Our core values Fearless, Brilliant, Dynamic, Seamless are at the heart of this attitude, driving not just the way we work and the people we employ but also the type of clients we enjoy working with. They tend to be faster to the market than most - results driven - and demanding of solutions that are rooted in analytics and insight.

The Role:

Working closely with the Partnerships Manager and the rest of the team, the role will assist in developing media planning and buying solutions, as well as having an active involvement in all campaign reporting procedures. The team is responsible for the design and implementation of all media (TV, Radio, Press, Cinema and Digital) across a range of high profile clients including Amazon, Carlsberg, Storck, Quorn and Lego.

Roles and Responsibility:

TV and Radio-

Inputting and daily updating of TV & Radio campaigns using our buying software

Assisting the managers in the production and presentation of TV & Radio post campaign documents

Gain an understanding of the TV & Radio marketplace

Update and track campaign performance using excel spreadsheets

Assist managers in the production of TV & Radio competitive analysis

Digital-

Assist in planning, buying and activating digital plans

Gain in depth knowledge of digital providers and formats

Ensuring all digital budgets are inputted onto the system and are accurately managed, reconciled and tracked

Press-

Develop relationships with media owners and understanding of the press marketplace

Work to deadlines and manage client & account manager expectations

Help co-ordinate post campaign analysis and buying reviews

Ensure all schedules are maintained during the buying process and manage live delivery

Help provide market intelligence to planning teams on all aspects of the marketplace

About you-

Passion, curiosity and proactive interest in understanding the media landscape

Excellent attention to detail and strong admin skills & ability to manage time and workload effectively

Highly numerate with good communication skills, both written and verbal.

Team player with proven ability to develop & maintain good working relationships with others.

Friendly, enthusiastic, positive manner.

Creative thinker

Proficiency in Microsoft office tools - Excel, Word and PowerPoint

Self-motivated and proactive team player

The Perks-

We guarantee that your career with us will be varied and exciting. Every day in this fast paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.

You will get our support in developing your skills at every step of your career journey with us.

Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses.

In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development.

We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.

When you join us, we want to make sure you feel valued - and that you are rewarded for your fantastic work.

So we also offer a range of benefits:

25 days’ annual leave

In addition to your annual holiday entitlement, the office closes between Christmas & New Year

Group Income Protection after 2 years

Life Assurance

Enhanced family friendly policies

Group Personal Pension Plan with matched contributions up to 6%

Free breakfast

Early finish Fridays

Independent mortgage advice

Free eye tests

Regular Bar Night

Retail discounts

Employee Assistance Programme

Plus a huge number of flexible salary sacrifice benefits including Private Medical Insurance, health screening, childcare vouchers, season ticket loans, cycle to work scheme, Gym Flex, and many more!