Senior Digital Personalisation & Optimisation Manager

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The Rank Group is one of the biggest names in entertainment with its rich history. We are going from strength to strength in the UK, and as we grow, we’re looking to expand our Personalisation and Optimisation Team.

We want you to work with our highly-skilled Personalisation & Optimisation Team as a Senior Digital Personalisation & Optimisation Manager, in our brand-new open plan office location in Maidenhead.

The Senior Digital Personalisation & Optimisation Manager will be responsible for creating and driving the digital optimisation & personalisation strategy. The right candidate will be accountable for long-term, state of the art strategies, including but not limited to A/B testing, multivariate testing (MVT), personalisation and content targeting for 'always on' execution, all with the view to drive a better customer experience, and ultimately increase revenue creation, reduce churn and build brand affinity.

As a Senior Digital Personalisation & Optimisation Manager you will be responsible for:

- Proactively building optimisation & personalisation strategies, solutions and ideas to take to business leaders that meet their business goals and objectives.

- Creating innovative new experiences that meet both the customers and the business needs.

- Working with existing and new technologies to shape the development of a high caliber digital optimization / personalisation team.

- Applying digital statistical, behavioural, segmented datasets and vast testing rigor, in partnership with our brands opts teams, to:

- impact customer behavior,

- Increase revenue and margin performance,

- Collaborate with Data Science team to analyse experiments,

- Build enhance product and brand journeys

- Recruiting, coaching and mentoring team career performance with a focus on creating a high performing digital optimisation / personalisation team

- Clearly presenting insights & findings to senior stakeholders, and achieves buy in on optimisation & personalisation strategies to drive performance across the business.

- Collaborating with team members and stakeholders to build digital optimization / personalisation products that enable others to work with reporting effectively and inform decision-making that solve business problems with data.

- Championing the customer focus corporate objectives and keep the customer at the heart of everything we do.

- Actively promote and drive regular communication with heads of all key departments and club teams to ensure optimal awareness of digital personalisation / optimisation initiatives.

- Regular reporting of strategies and experience effectiveness against key commercial KPI’s

- The P&L budget and the development of business cases to support future digital optimisation initiatives.

- Quality monitoring to ensure consistent digital channel optimisation performance across the brand portfolio.

We are looking for someone who has;

- BS/BA in marketing or digital or quantitative field, (Marketing (digital), Economics, Mathematics, Operations Science).

- Considerable experience of advanced digital personalisation / optimisation.

- The ability to excel in a fast-paced complex business environment.

- Proficiency with use of on-line digital data (i.e. Google, Site Catalyst, DFA)

- Experience with A/B Testing and Multivariate Testing (MVT) solutions; experience with personalisation projects or programs.

- Strong Commercial focus, ability to balance risks vs. rewards and maximize the cost effectiveness and profitability for the business

- Exceptional stakeholder management.

- Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, e.g. commercials, risk, and customer experience; determine the implications and make recommendations as needed

- Proven ability to build strong relationships across diverse stakeholder groups, influencing teams without direct leadership authority

- Strong quantitative skills and familiarity with statistical analysis or experiment design

- Excellent written and oral communication skills.

- The ability to manage fast-paced workload and add value to multiple projects simultaneously.

- Self-starter who desires to show ownership and commitment to the job and who can work effectively across departments.

- Experience with a wide variety of operational and process related functionality including but not limited to design, front-end development and compliance standards.

Personal Qualities - we’re looking for an individual who:

- Demonstrates clear leadership and establishes a positive and collaborative relationship with all stakeholders and takes accountability and ownership for the function.

- Demonstrates sense of passion and pride about own work and inspires those around them with shared goals, promoting environment of achievement. Positive attitude and adapts well to change.

- Thrives in a fast paced, innovative environment.

- Can educate and become a thought leader of a data driven approach to optimisation & personalisation.

- Can identify and prioritise Stakeholders and their business goals, build strong relationships, and tailor communication to meet the stakeholders needs.

- Proven experience of decisive influencing at all levels of the organisation and cross-functionally, and of providing clarity and insight to complex discussions and debates to achieve resolution and understanding.

- Demonstrates determination and purpose to deliver and achieve the best results for the organisation.

- Fosters curiosity which results in new lines of thinking, original insight and breakthrough ideas for the business. Encourages and challenges others to investigate and explore alternative solutions and ideas.

- Can analyses complex problems, sees connections / trends, and works against the right priorities. Transform data into insight and prioritises solutions that deliver maximum value

So who are we? You may know us better through some of our iconic brands such as Mecca Bingo and Grosvenor Casinos but since 1937 the Rank Group have been delighting Customer’s in the UK and around the world and we’re continuing to do so by ensuring we recruit talented individuals, so join us now!

We offer competitive salaries and a great benefits package through the launch of our new 'lifestyle rewards scheme’ and the chance to join a diverse team with a great work place culture.

To apply please click the APPLY button.