Social Media Interview Questions
When preparing for a social media interview it is important to understand that there are likely to be two elements to the interview, the practical side and the management side.
Jobs in social media are still a relatively new area of IT and digital marketing with many companies utilising the benefits and rewards of promoting content through Facebook, Twitter, LinkedIn and more.
As social media presence grows for many companies, so do the opportunities for social media advisors, content creators, analysts and community managers. Social media is an ever changing platform with new changes and additions every year so keeping up with the latest developments is key to getting through your interview.
Social Media Practical Questions
- How familiar are you with Facebook, Twitter, Instagram and other social media platforms we use?
- What benefits does a company gain from using social media?
- How would you deal with negative feedback or harsh criticism towards our brand?
- Do you follow any social media related blogs or pages?
- What do you think are the disadvantages to using social media?
- What is the difference between moderating and facilitating?
- What kind of content would benefit our social media audience?
- How do you stay updated with the latest trends?
- What could you do to make content go viral?
- What is a ‘sneezer?’
Social Media Manager Questions
- Have you managed social media communities before?
- What strategies would you implement for helping generating leads (or conversions)?
- What do you think should be the objectives for our social media accounts?
- Do you see any opportunities in our current social media strategy?
- What social media tools do you use to manage? i.e Hootsuite, Tweetdeck
- How would you address a major business concern to the public?
- What social media campaigns have you been involved with and what did you learn from them?
- What are the best metrics for tracking social media success?
- What ways can we incorporate social media onto our website?
- What percentage of referral tracks should our website get from social media?
It is a good idea to have examples to use for these types of questions to ensure that you can highlight the relevant skills without repeating yourself.