Senior Digital Marketing Manager

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A leading pharmaceutical company is looking for a Senior Marketing Manager with a track record of contributions to the strategic planning process, ideally at both category and brand level to come in for a 12 month contract to be responsible for defining the global vision and strategy of the company.

It is intergral for the candidate to have international experience in skin care marketing as well as science based marketing experience.

Preferred qualifications:

* Track record of contributions to the strategic planning process, ideally at both a category and brand level

* Significant proven track record of driving brand growth

* Demonstrated ability to identify and deploy powerful insights that drive growth

World class brand, category or portfolio management experience including:

* Proven delivery of flawless launches

* Demonstrated ability to create and implement consistent brand assets across markets and through all consumer touch points

* Delivered successful consumer connections

* Demonstrated the ability to harness the shopper-consumer-expert relationship

* Proven P&L/budget management, budget responsibility, pricing and COG's strategy development

* Demonstrated ability to lead complex projects with successful outcome

* Exceptional communication (verbal & written) and influencing skills

* Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas

* Experience in emerging consumer class markets or other emerging economies will be highly preferred

* Experience in leading business growth in complex regulatory environments

* Knowledge of the category's key markets

Details:

The role requires the ability to solve complex problems at a strategic & global level. Care must be given to ensure that strategies are business enhancing across a wide diversity of markets consisting of multiple brands at various stages within the product lifecycle.

The candidate will support the Marketing Director as follows:

1. Defining the global vision and strategy.

2. Develops the brand strategy and tactics in line with broader business priorities and strategies. Sets appropriate priorities across the brand.

3. Developing a clear compelling strategy to win (where & how we will play). Establishes a long list of all growth opportunities and issues affecting Brand Growth. Priorities to get to a short list. Uses the Brand Growth Model to identify what is happening in terms of consumer behavior.

4. Identifying and deploying global consumer insights and clearly defined and consumer validated core targets Champions the voice of the consumer. Fuses insights for strong growth plans.

5. Defining and deploying global brand positioning. Inspires commercial partners via persuasive communication.

6. Defining and deploying brand assets across marketing and all consumer touchpoints (pack, on shelf, digital, media etc.)

7. Defining a global innovation strategy and driving a robust pipeline of market relevant, consumer needs driven, science based innovation (NPD, renovation, design, IP enhancement, claims etc).

8. Developing compelling global consumer connections.

Randstad Digital is acting as an Employment Business in relation to this vacancy.

. Date posted: 21/03/2014